Anything new: Between our decades of experience in commercial product photography, this was the first time that our production team treated a product designed for women in this way. But Flamingo isn’t concerned about potential censorship. *) I’m a current Dollar Shave Club member, and I’m a little curious if I’m missing out on anything not using a shaving club that specifically makes razors for women. Taro & Rose Gold. Sayings include “I’m with hair” and “For the greater pubic good.” The work will also appear in a paid ad in the New York Times on Tuesday, and in out-of-home ads around New York City. These are all attributes of Flamingo’s products, so it was fun to figure out how to speak with brazen confidence. The set comes with the razor handle, two cartridges and a holder. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. There’s such an overt emphasis on endurance, speed and accuracy. And this month, Thinx, a women’s underwear brand that absorbs moisture including menstruation blood, had issues airing the original version of a commercial that imagined a world in which men have periods because one man sported a tampon string. Flamingo worked with graphic designer Paula Scher on the graphic identity, which will appear on swag such as bumper stickers, posters and pins. What's Inside. “Everyone has unique choices and preferences—no one or two women’s routines are the same, and we really want to be that brand that can support that personal choice, that personal experience.”. Flamingo Billie, founded in 2017, is taking a stand against the pink tax — which upcharges women's personal-care products — by creating a razor priced in line with affordable men's razors. While the women’s shaving industry had been relatively bare, recent years have seen the field grow more crowded. “We leveraged 95 years of German blade-making expertise to create a custom blade cartridge that works for your body (hello, knees!) “We understand your personal care routine is just that—it’s personal,” she says. BUT, I just tried out their razor and shaving cream for this post, so let’s look at those specifically: The Flamingo razor blade has 5 blades. Sorry for the truth that it does not contain ads and policies. With a free Commarts account, you can enjoy 50% more free content, Get a subscription and have unlimited access. “We’re definitely going in the right direction for change because we’re normalizing these aspects of women’s lives that are true for every single woman on the planet,” said Katie Keating, co-founder and co-chief creative officer of Fancy, a creative agency, in an interview earlier this month. We’re Billie, a female-first shave and body brand delivering premium quality razors and body care products at half the price. Free shipping for orders over $15. I decided to put the Billie razor to the test and compare it to the Flamingo, which I see every time I’m at Target or shopping their website. Flamingo, which launches Tuesday, Oct. 16, is … Flamingo is the first brand to come out of Harry's in-house ... Flamingo’s razors are designed with ergonomic handles to help women navigate body parts while shaving in ... ad. Visual influences: We drew a lot of inspiration from iconic sports car ads from the 1970s. Any Flamingo ads are available at present? Report Save. Background: Flamingo, a women’s body care brand that launched in late 2018, found that 40 percent of women believe men’s razors are better. Description. Reasoning: Women believe men’s razors are better because they’re marketed like performance tools, not fashion accessories. Created with Sketch. It has a flexible hinge that glides over corners and curves, and also includes a shower hook. I’d given up my Dollar Shave Club razor subscription a year ago and had been relying on crappy disposable razors since. Flamingo also sells razors, lotions and wax kits. It’s also running an 800 phone number for questions and a campaign microsite. Do you want to get rid of that use and throw razors that can only be used once to shave and want to buy a type of razor that lasts for a long time? Cruelty Free. I’ve been seeing a lot about Billie and Flamingo, two new subscriptions for women’s razors. The shave set includes a razor, extra blade, the shave gel, and a moisturizing white willowbark-based lotion, along with a shower hanger that suctions to the shower wall and keeps your razor … We took cues from iconic masculine marketing—sports cars and power tools—to represent Flamingo’s razor like the performance tool that it is. (*Shakes fist at Instagram ads. Made from quality Swedish steel, Flamingo’s razor has a flexible blade and handle that makes tackling hard to reach areas, such as the bikini line, a … We leveraged 95 years of German blade-making expertise to create a precision 5-blade cartridge designed for a very smooth shave. The direct-to-consumer brand was founded a year ago as a female-focused offshoot of Harry’s, the popular men’s razor company that owns its own factory for ultimate supply-chain control. Is Flamingo Razor Legit (Nov 2020) Exlore the Reviews. In this Thursday, Oct. 11, 2018, photo razors from Harry's new shaving and body care brand Flamingo are displayed in New York. It looks badass. Found that the product has 5 blades, which gives a clean shave to all your sensitive areas, ... ads, other embedded contents are termed as non-necessary cookies. “With the launch of this product, we had the wacky idea that turned into a real idea of The Bush 2020,” says Melnick. Read the reviews for new subscription razors, like Billie and Flamingo, as well as staples from Schick and Venus, to see which really are the best razors for women. $9/shipment with Free Shipping. A razor designed for quality, priced for equality—Quality Equality. The OOH ads for this women’s body care brand draw inspiration from sports car ads to emphasize the brazen confidence of its new razors. The latter launched Flamingo, its female-centric razor brand, ... Billie co-founder and former ad exec Georgina Gooley told Glamour that the company’s goal … Flamingo is hosting a “campaign headquarters” experiential site on Canal Street in New York from Oct. 23 through 27 that will include events such as a visiting gynecologist answering questions. Expertly engineered and thoughtfully designed, the Flamingo Razor features a weighted, ergonomic handle and a flexible hinge with rounded edges for all the places you shave. 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